Rebates on Energy Star UPS Systems Can Ease the Sales Process for Partners

EnergyIn early November APC by Schneider Electric introduced second-generation power modules for the Symmetra PX 100kW UPS line, enabling them to join the ranks of other Energy Star qualified UPSs that we’ve unveiled over the past few months.

This is a development that should be of interest to APC by Schneider Electric partners because the Energy Star label is a great entry for you to start talking about rebates for which customers may be eligible when buying compliant equipment.

We’ve covered the topic of energy rebates before, such as in a post on our Data Center blog site by Adam Granz. He wrote:

When it comes to upgrading existing equipment, data center owners can take full advantage of utility sponsored rebate programs. In states such as California, companies that are eligible for rebate consideration can offset the implementation costs of new energy efficient equipment by upwards of 50%.  Eligible products include computer room air conditioner (CRAC) units, variable speed drives (VSD), uninterruptible power supplies (UPS), lighting and more.

Utilities such as Silicon Valley Power spell out in no uncertain terms exactly how much of a rebate you’ll get if you buy an Energy Star UPS. At Silicon Valley, the rebates range from $70/kVA for UPSs with less than 30kVA capacity to $20/kVA for units of 225kVA capacity or greater. (For UPSs rated in kW, divide kW by 0.9 to determine kVA.)  For a 100kW UPS like the new Energy Star qualified Symmetra PX 100kW/kVA, the rebate would be $50/kVA, or more than $5000. Wouldn’t that make it a bit easier to sell?

And the process could hardly be easier, as it mimics what any residential customer would go through to get a rebate. Just fill out a simple application, provide a copy of the invoice, and you’re all set. It’s a completely different story from the grant request process, where you write up a scope of work, detail the energy reduction you expect, then have to prove you achieved it when the project is complete. By contrast, the Energy Star provides practically instant gratification.

Such rebates can be powerful tools for partners to use in various situations. You can use them to lead customers to invest in energy efficiency projects, pointing out how rapid the return on investment will be once the rebate is factored in along with projected energy savings.

You can also use them to prevent stalling on projects. Say a prospect is looking at embarking on a server virtualization project, but hesitates after realizing it’ll require right-sizing power and cooling. If you can make the case that they’ll get hefty rebates on energy efficient components such as UPSs and energy efficient cooling systems, there’s a good chance you’ll get the prospect to forge ahead.

In other cases, replacing an older UPS is simply a smart thing to do. A UPS that’s, say, 5 years old or more can achieve an efficiency rating of probably no more than 91% when it is 85% loaded or more. If you back off to 30% to 50% load, which is a typical level for many UPS systems, the efficiency drops to probably below 80%.

Our new Symmetra PX 100 UPSs, by contrast, are approximately 95% efficient across a wide range of loads, from 35% on up. Think about the difference between 95% efficiency and 80% and you would expect the savings in electricity to be significant.

And they are. For every 1% gain in efficiency you get in a 100kW UPS, you can expect about $1000 in electricity savings per year, assuming you’re paying 12 cents per kilowatt hour (a typical rate in the Northeast).

But that’s not all. Better UPS efficiency also means you’ll spend less on cooling. For example, the next-generation Symmetra PX 100kW (a 95% efficient UPS) produces 37% less heat than the previous generation (a 92% efficient UPS).

Learn more about our various Energy Star compliant UPS systems, including the Symmetra PX, Back-UPS and Smart-UPS – then start passing the word to your customers.

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